Top 5 Reasons Why Small Businesses Can't Afford to Ignore Video Marketing

Video marketing isn’t just a nice-to-have anymore; it’s the backbone of successful marketing strategies, especially for small businesses. If you’re not using video yet, you’re leaving money on the table. Here's why you need to get on board, like yesterday.

1. Your Audience is Watching Video Everywhere

Videos are what people crave. From TikTok scrolling for hours to YouTube deep dives, your customers are consuming video content daily. According to a Wyzowl study, 91% of consumers want to see more online videos from brands. It’s how people prefer to learn, shop, and connect. By skipping video, you’re essentially whispering while your competitors are shouting.

2. Boost Visibility (Hello, SEO!)

Search engines love video. Adding videos to your website can increase organic traffic by up to 157% and improve your chances of showing up on first on Google.

Even a simple explainer video can make your site more engaging and keep visitors around longer. Two things Google rewards.

3. Social Media Runs on Video

Instagram and LinkedIn are prioritizing video content in their algorithms. A good video is more likely to be shared, commented on, and remembered than any text post or static image. With 80% of internet traffic came from video in 2024​.

If you’re not posting video content, you’re missing out.

4. Videos Build Trust and Credibility

Video isn’t just about selling; it’s about connecting. Sharing behind-the-scenes looks, customer testimonials, or quick how-tos helps humanize your brand. People buy from businesses (and people) they trust, and there’s no better way to build that connection than by showing up on video, flaws and all.

5. It’s Not as Hard (or Expensive) as You Think

As we’re seeing, video marketing doesn’t require a massive budget or Hollywood-level production. A smartphone and good lighting can take you far. With tools like Canva for editing and platforms like Instagram, you don’t need to break the bank to create amazing videos.

The Bottom Line

Video marketing isn’t just the future—it’s the now. Whether you’re aiming to boost sales, build brand loyalty, or stand out on social media, video gives you a powerful edge. And with tools and platforms making it easier than ever, there’s no excuse to sit on the sidelines.

So, what are you waiting for? Grab your phone, hit record, and start making videos.